Bachelor of Business Administration in Sport Management

Bachelor of Business Administration in Sport Management

Online Sports Management Degree

The Sport Management program at Shorter University is developed to provide students with a specialized education for the sports environment, necessary knowledge and career opportunities in the field of sport. Students examine a broad base of the business of sport, from the history of sport to current issues for today’s society. It is our goal to provide students with solid career decisions while developing their skills and interests.

The Sport Management curriculum focuses on the preparation of professionals qualified to manage sport organizations, including private enterprises, government or public employment settings, and commercial ventures.

Students who earn their degree in Sport Management at Shorter University will be highly competitive in the sports-related job market. Students will immediately gain direction on how to begin advancing in their chosen career. Their experience in the field, combined with business knowledge of the domain will put them at an advantage for a long-term career in today’s market. Additionally, the online format of this degree will allow student flexibility in course scheduling and provide skills in time management, organization and prioritizing.

Program Benefits

  • Skills: While enrolled in the Bachelor of Business Administration in Sport Management program, students will learn oral and written communication skills; computer skills; interpersonal , organizational and management skills; the ability to adapt and stay flexible; teamwork; leadership; ethics; and the ability to apply Christian values to sport settings.
  • Career Opportunities: This degree will prepare students for management jobs in any of the many sports leagues around the country and even the world. Some of these jobs include player personnel, business operations, venue and stadium management, sports marketing, merchandise manager, group and ticket sales, sponsorship, event planning, community relations, athletic directors, and jobs in international sports.
  • Growth Potential: Today, the Sports Management field is one of the fastest-growing programs in the country. Competition for positions in the Sports Management industry also continues to grow at a similar rate. The quality of professional preparation in Sports Management will equip students to meet this demand.
  • Outstanding Professors: Approximately two-thirds of Shorter University’s faculty members have earned the highest degree available in their field of expertise.


Students must meet the following criteria to be admitted:

  • Students with less than 24 college transferable hours must submit a high school transcript; have an ACT score of 19 or better, or an SAT score of 450 on each section or better; and a high school GPA of 2.25 or better. If the student has been out of high school for more than five years, a high school transcript is required but an ACT or SAT score is not.
  • Students with 24 or more transferable credit hours need a minimum college GPA of 2.0 on a 4.0-point scale (based on grades from transferable courses) from a regionally accredited postsecondary institution.

To graduate with a Bachelor of Business Administration in Sport Management, students must have:

  • At least a C or better in ENG 1010, ENG 1020, MAT 1110 and all 2000 to 4000 level courses in the major.
  • At least a cumulative 2.0 GPA.

View or download BBA in Sport Management ePacket (pdf)

Bachelor of Business Administration Sport Management Courses

This degree is offered 100 percent online.

Common Core: 42 hours

FCS 1200: Introduction to Online Learning (3 credit hours)

Effective Communication
ENG 1010: Freshman English I (3 credit hours)
ENG 1020: Freshman English II (3 credit hours)
ENG 2110-90: Intro. to Literature (3 credit hours)
COM 1010: Oral Communication (3 credit hours)

An Examined Life
CST 1011: Survey of the Old Testament (3 credit hours)
CST 1012: Survey of the New Testament (3 credit hours)

Historical & Social Perspective
ECO 2100: Microeconomics (3 credit hours)
ECO 2110: Macroeconomics (3 credit hours)
Choose one of the following
HIS 1020: Modern Civilization since 1648
HIS 2060: American History II

Artistic Expression
Choose one of the following
ART 2010: Art, Culture, & Values
THE 2250: Theatre Appreciation

Health & Wellness
HPE 1200: Health and Wellness (3 credit hours)

Quantitative & Scientific Reasoning
NAS 1500: Survey of Natural Sciences (3 credit hours)
Choose one of the following
MAT 1060: Liberal Arts Math
MAT 1100: College Algebra

Total Foundation Hours: 42

Business Core Courses
ACC 2010: Financial Accounting (3 credit hours)
ACC 2020: Managerial Accounting (3 credit hours)
BUS 2510: Business Computer Applications (3 credit hours)
BUS 3200: Business Finance (3 credit hours)
BUS 3360: Business Communication (3 credit hours)
BUS 3580: Statistics for Business/Economics (3 credit hours)
BUS 4350: Business Ethics (3 credit hours)
ECO 2100: Microeconomics – foundations
ECO 2110: Macroeconomics – foundations
MGT 3300: Principles of Management (3 credit hours)
MKT 3400: Principles of Marketing (3 credit hours)

Required Courses in Major

Sport management courses

SPM 1500: Introduction to Sport Management (3 hrs.)
SPM 3520: Legal Aspects of Sport (3 hrs.)
SMP 4100: Leadership in Sport (3 hrs.)
SPM 4350: Ethics in Sport (3 hrs.)
SPM 4570: Event and Facility Management (3 hrs.)

Choose four of the following:

SPM 3000: Contemporary Issues in Sport (3 hrs.)
SPM 3030: Olympic Games (3 hrs.)
SMP 4100: Sport Psychology (3 hrs.)
SPM 3200: Sport Finance (3 hrs.)
SPM 3360: Sport Communication (3 hrs.)
SPM 3500: Sport Coaching (3 hrs.)
SPM 3600: Sport Marketing (3 hrs.)
SPM 3800: Sport Governance (3 hrs.)
SPM 3901: Practicum (3 hrs.)
SPM 3990: Special Topics in Sport (3 hrs.)
SPM 4050: Internship (3 hrs.)

Total Required Course Hours in Major: 51 Hours           
Electives: 27 Hours
Minimum Hours in Degree: 120

Click here to view this program’s degree completion plan.

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SHORTER UNIVERSITY · 315 Shorter Avenue, Box 51 · Rome, Georgia 30165 · Phone: 800-868-6980 ·
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